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Chicco Times SquareTo help launch Chicco, a prominent European baby brand, in the United States, we realized we first needed to teach its correct pronunciation. Through the integration of webcams, websites, Times Square billboards, and countless other mediums, Chicco started to become a household name. In February 2011, the campaign was featured in the New York Times. Video courtesy of production partner Hush Awards
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Nikon D7000 WirewalkerWith new 1080p HD video recording capabilities, the Nikon D7000 microsite aimed to show how amazing this recently released camera is with an all new campaign featuring the famed wirewalker, Philippe Petit. In addition to site and documentary work, this project included an interactive advertisement in the iPad version of the January 2010 issue of Wired Magazine. Awards
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Born Better CampaignFor the Nestle Waters Born Better campaign, beautiful nature photography was captured on location and brought to life in an online 3D world that let the user experience nature at its purest perfection. Suble informational hints are hidden throughout the landscape to educate site visitors as they explore. Awards
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The Golden GrantGeared towards unemployed twenty somethings, The Golden Grant is a Golden Grahams campaign which consists of animated user generated tweets coupled with a sweepstakes and syndication program driving traffic back to the site. Awards
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Mastercard Priceless PicksThe world is full of priceless things. And we all have our favorites. We call them Priceless Picks. Using the iPhone’s GPS technology, this app lets users geo-tag their favorite spots within the tags priceless, dining, shopping, entertainment and other, and share their picks with their friends and family. Users can then view a map of their area embedded with tags of their network’s picks. Awards
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Betty Crocker - What is Love?Betty Crocker's What is Love? was originally created as a Valentine's Day gift to General Mills, which, at the time, was a new client at McCann Erickson. It involved two days of interviewing children about their notions of love, with Betty Crocker desserts as their reward, and experienced a very successful run on YouTube with very little publicity. Awards |
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MasterCard - Perfect HarmonyWith new rewards being added to the high end World credit card every day, MasterCard created a world on a card showcasing just how great life can be. |
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lululemon lovers applululemon was a small retail chain that had spread solely through word of mouth. Wishing to take their brand farther without giving up their core image, we created the lululemon lovers app as a way for brand evangelists to unite and take their store away from home. |
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Verizon Network Rescue BoothEven with the continued popularity of smartphones, service in major metropolitan areas is still spotty at best. Verizon Wireless understood the dilemma that people have with other networks and wished to increase awareness of their own. |
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Betty Crocker Cookie CookbookAlways looking for new ways to reach further with Betty Crocker products, we proposed bringing the online recipe market back home. |
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Hamburger Helper - Lefty MacDukeLefty MacDuke is the focal point of a pitch for the Hamburger Helper brand of General Mills. Due to a disappearance and sudden reappearance in Hamburger Helper advertising, the idea conceived and presented was a "True Hollywood Story" type site with various short films about Lefty's many exploits while out of the spotlight. |
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Betty Crocker - What is Love?Betty Crocker's What is Love? was originally created as a Valentine's Day gift to General Mills, which, at the time, was a new client at McCann Erickson. It involved two days of interviewing children about their notions of love, with Betty Crocker desserts as their reward, and experienced a very successful run on YouTube with very little publicity. Awards |
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Awards
- Integrated Media - Financial Services - Silver
- Avant-Garde - Interactive Tools - Bronze
- Digital and Consumer - Use of Mobile - Finalist
- TV/Cinema - Confections/Snacks - Finalist
2010 Priceless Picks, DA&D - Mobile Applications - In-Book
2010 Nestlé Born Better, 40th Creativity Annual Awards - Gold
2009 Nestlé Born Better, Pixel Awards - Green - Nominee
2009 Nestlé Born Better, 39th Creativity Annual Awards - Honorable Mention
2009 Nestlé Born Better, Davey Awards - Food & Beverage - Gold
2009 Nestlé Born Better, The FWA - Site of the Day
2009 Betty Crocker "What is Love?", AdWeek - Ad of the Day